Today I want to share with you the secret of gaining backlinks your competitors have using one of my current clients JH Fox Plumbers Kew as an example.
As you can see by the obvious link, that this is the number one keyword I am chasing.
As well, as using my own preferred backlinking hot spots. I like to see what the number one result in Google has in the way of backlinks. Google will not tell me this information, however, Yahoo Site Explorer displays a comprehensive list of links. https://siteexplorer.search.yahoo.com
In this case, all 309 links except for one are from the same site. Nothing of value can be gained from this sites links.
I then move down the list to to check out sites ranked 2 – 10 for this term. One strong one I found from Squidoo inspired me to whip up a new lens. Lenses are Squidoo slang for articles.
I went for the title, How to pick a good plumber and an just working on the content as we speak .. or should I say, as I type 
The beauty of Squidoo is the freedom you have over your articles. All the links are dofollow, meaning Google page rank can be passed on to your site over time.
The other words I am working with on this project which I present to you in hyper-linked H1 tags to advance their status in the Search engines are …
Plumbers Richmond
Richmond is a suburb right next to Melbourne CBD. Why am I telling you all this? Well I am more so telling the search engines this. They crawl the page and see that the term “Plumbers” and “Richmond” are in the content. Brownie points will also be given for using those words in the title, the URL and the H1 tag. This blog post will then be seen as relevant and should pass on some this strength to the website I am promoting.
Plumbers Hawthorn
Ahhh, makes sense doesn’t it! Both this blog post and the website will hopefully move up a spot or two.
Another important factor that Google uses is Pagerank. Over time, your articles may gain pagerank as a reward for their popularity. Each rank scaled from one to ten holds the power of 10. So a site with a pagerank of 3 is ten times more powerful than a site with a pagerank of 2.
Plumbers Balwyn
Don’t let pagerank scare you off though, it is still quite easy for new sites to move above high pageranked sites if they have great content. If you have great content, update it regularly and find relevant backlinks, then you too can hold a number one ranking in the search engines.
Before I go, I thought it best to share some of the results from my last blog post. I have managed to get to position 7 in Google Australia for my main keyword term of “New Years Eve in Melbourne“, which is quite impressive for two short weeks.
Till next time 
[...] Plumbers | Kew | Richmond | Hawthorn | Balwyn [...]
[...] beauty of this project is the head-start I have! Having previously done some work for another plumbing website (focusing on different suburbs) I have mountains of content that can be reworked to get [...]
Thanks for your suggestions! I love Squidoo’s easy to use interface.