The keywords I will be aiming to build in the search engines will be …

1. wedding music
2. wedding bands
3. wedding bands Melbourne
4. wedding ceremony music
5.  corporate entertainment

At the start of this project, only one keyphrase  was listed in Google … at about 55 (six pages deep!!!)

After a few hours of SEO, I have checked one week later and three pages are now indexed. Still a few pages down, but definitely on the move.

My last post focused on types of insurance and some SEO methods I was going to implement for this project.

The SEO has been quite successful, taking the top position for “Insurance Brokers Melbourne” and moving steadily up the rankings for the prized two – public liability insurance and professional indemnity insurance.

This will be an ongoing project, so there will be more posts to follow with some data captures to show how well the movement is progressing.

This week I have also built up some backlinking through more social bookmarking site. Some I have been using for years, some I have just discovered. Here are some awesome sites to check out – Digg, diigo, linkagogo, bibsonomy, signalwebsite, a1-webmarks.

A1-webmarks.com is especially cool, as it carries a pagerank of 6! The links are dofollow so do yourself a favor and get your website on it before the next Google pagerank update kicks in!

This stuff is massive in Italy where it is used by over a million satisfied customers.

The keywords I want to focus on for this project are mainly combinations of the title of this post. E.g. cellulite cream, which gets around 480 local searches monthly in Google at the time of posting.

The next best search term I will try to focus on will be best cellulite cream (210 searches), followed by anti cellulite (170 searches) and anti cellulite cream (140 searches).

They may seem like low search terms. However they are the best ones that will convert to sales, which at the end of they day, that’s what it is all about.

The main thing I will be doing is a bit of blogging, article directories and social media / bookmarking sites. I find a combination of these things get not only the quick results, but the backlinks are long-term. As the creator of the content, I have full control over the links, meaning they will not just vanish overnight.

Still managed to get a little bit done for my parents business. I have had it on my TO DO list for over a year now and since I am on my holiday’s I thought now was a good time to give them an online presence.

Nowa Nowa General Store - Courtesy of Google Streetview

I have started a WordPress website for the town they now live in, Nowa Nowa. Which I hope to fill with all sorts of useful information for visitors that they can cross promote with.

I also set up a few social media accounts such as Facebook, Twitter, YouTube and LinkedIn. I have also claimed the Fourquare listing and submitted the business details to Google Places.

I hope to claim the number one position for the search term Nowa Nowa, which currently doesn’t have much competition in the search engines.

1. Plumbers Templestowe
2. Plumbers Ringwood
3. Plumbers Park Orchards
4. Plumbers Donvale
5. Plumbers Mitcham

The first thing I do when a new client comes aboard is run my Market Samurai program to see where the site currently ranks in Google, Bing and Yahoo.

This site is in pretty good shape! Most of the on page SEO was done well in advance and ranks highly for these search terms.

All that needs to be done in the on page department is to upload a sitemap and submit it to the big three search engines. I also plan to setup a static RSS feed as I can then also submit the site to some of the many sites that love RSS feeds.

My job will mainly focus on the off page SEO, which will be articles and blog posts to build up the backlinks for this new site.

The beauty of this project is the head-start I have! Having previously done some work for another plumbing website (focusing on different suburbs) I have mountains of content that can be reworked to get some quick results on the board.

First step with their website was to have a quick scan through the coding which found some bits and pieces that needed to be removed. It was a static HTML site so it had a lot of references to a stylesheet that no longer existed which was really slowing the site down.

With that out of the way, I then looked to hyperlink a few keywords to certain pages within the site to let the search engines know what words I want them to rate highly.

Over the last couple of weeks, the site has had some great movement – mainly from the offsite SEO I have been doing.

But I feel these on page tweaks with a fresh sitemap (I use XML Sitemaps to generate one) submitted to Google, Bing and Yahoo.

Not so. These are completely random keywords for my latest SEO project. Whoever thought anyone could be as bold as to squeeze three seemingly unrelated words together and wrap them up in neat little package… I would.

Amazingly enough, one company produces all of these items (and much more), hence the one post / three key phases strategy I am going for.

1. Bike Racks: You know those bike racks that find out the front of shops? Yeah, they make those!
2. Barricades: They make a variety of various types of barricades and bollards, temporary fencing, you name it!
3. Bus Shelters: One company makes all this stuff? You have got to be kidding! No, I was surprised myself.

So what’s on the cards for this project? Pretty light on-page SEO but massive off-page SEO. My plan is to build on the amount of backlinks the product pages have. This should ensure it will hold good positions in the big three search engines, Google, Yahoo and Bing.

I am trying to focus on two main services they do for key phrases. One being public liability insurance, a must have for most businesses in case something goes wrong. The second one is professional indemnity insurance, which is useful in the situation that incorrect or negligent advice results in a court case.

It has been a slow start to this project as we have transferred over domains from http://www.mibrokers.com.au to a more keyword oriented domain name – http://www.melbourneinsurancebrokers.com.au.

While the name is much longer, I find that Google and the other search engines, really like keyword domains, listing them much higher with much less work at my end.

Not many of the keywords and phrases I am hoping to get some movement in are even listed in Google. This is great from my point of view. It means I can’t really go backwards, which can happen when messing around with domains and 301 redirects.

Should have some awesome results by the end of this one.

One client is called Bounce around Jumping Castles. I setup a website for the business when I first started out and moved to Pakenham.

I am doing this one as a paid by results job as the keyphrases are not massive search terms but would be huge for a company hiring out jumping castles around the Melbourne metro area.

My Keyphrases, I have 10 of them, but am only focusing on the four that will get the best traffic for my client.

1. Jumping Castle Melbourne <- Third best keyphrase
2. Jumping Castles Melbourne <- Second best keyphrase
3. Jumping Castle Hire Melbourne <- Best search term – main focus
4. Jumping Castles Hire Melbourne <- Fourth best search term

So two strategies I am aiming for are a couple of mini-sites with keyword domains and a bit of info linking back to my clients site and a bit of social bookmarking, such as Digg, Wedofollow, Mister Wong and so on.

I should be floating around page one on Google Australia for these key phrases within two weeks if my predictions are right. I will do a follow up post to let you all know how the results pan out.

Last time they had a massive list of keywords. Now they want to focus on just one …. Scrap Metal.

My previous SEO managed to get them onto page one for that term and they are now very determined to become number one.

So what approach am I taking? I am looking for a fairly long term solution and have purchased a couple of Scrap Metal related domain names to build mini-sites on. One I have hosted over at Weebly and another one I will host on my own servers.

I also realise I bought a heap of keyword related ones a while ago which are gathering a bit of dust. I am thinking of setting them up with a different CMS.

I love WordPress, don’t get me wrong, but I am keen to try out a few different options to see what else is out there.

I have some strong opposition ranked one and two.  But I am not on the clock with this one, so I will just chip away until my client’s website hits the top.

I will be doing quite a lot of backlinking, and if you have somehow come across this post also looking for similar links, drop me a message in the comments section. Maybe we could do a link exchange