Archive for the ‘Backlinks’ Category

Since the recent two Google updates – Panda and Penguin, many so called SEO guru’s have gotten themselves in trouble and had sites penalized by Google.

The main issue that some will find is their linking strategy. Keyword density was always talked about but that now extends to sites that link back to you. Too many links that use the same keyword or phrase is not natural, so if you find your traffic dipped since the 24th of April, you may have become victim to the penguin update.

This could be due to links submitted years ago! You may have taken up a deal to get 1,000+ plus backlinks to your site for an absolute bargain. It sounded to good to be true. Well, as you are now discovering, it was to good to be true.

So where to from here? What you need to now do is dilute your back-linking.

For example, if you have a URL that has been over submitted with the hyper-linked text “speed humps” you need to either do one of two things.

1) Try to source more relevant links using similar but alternative words. e.g. speed humps could be changed to something similar such as speed bumps.

2) Request site owner that link to you to remove or reword links. You can find the links from your Google Webmaster Tools and do a who is search to contact the owner.

A great tool for finding similar key phrases is Google’s own keyword tool. This will also benefit site owners that were not affected as you may find yourself getting traffic from more niched key phrases that you were not aware of.

If changing your linking strategy seems to be an impossible task, as Matt Cutts (head of Google’s quality search team) suggests, you could start over. A new site on a new domain then redirect all traffic from the old domain.

While this option would scare almost every site owner, if your business got most of it’s traffic through Google’s organic search before the penguin update, it could be the quickest way to get it back in there.

I am a huge fan of new web 2.0 article sites such as Hubpages and Squidoo. Any place that allows me to put a handful of keyword tags on my article is a bonus as it increases the amount of exposure to your article in the search engines.

As an SEO specialists, I am always looking for new places to place content. While the mission is to spread content far and wide covering all corners of the internet, you also have to be a bit selective looking for sites that will still be around in a couple years.

Alexa can be a great resource for this. The higher the site’s rank is in Alexa tells you that the site is getting plenty of traffic. Traffic usually means the site is making plenty of money and money keeps the site alive.

The two sites I found this week are very similar to Squidoo and Hubpages, you may even call them clones. That’s how I found them in Google! I was actually looking to make my own similar website. The advantage of running my own article site is people (like me) would add content to them to build up links to their website.

Anyway, I am getting off track again. Here are two web 2.0 sites that you should get some content on. Not only will it be content that you can link back to your main website, but you can also make money from them through popular affiliate programs such as Google Adsense or Amazon.


Great new Squidoo like site. A bit stricter than Squidoo though, you need to submit articles with 400 or more words to get you article accepted. Also, it will know if your article is not very original, so try to write from scratch or you will run into a few issues. With a pagerank of 4 and a Alexa ranking of 24,847 at the time of this post, looks like Wizzley is here to stay.


Sign up for Simple online publishing.Great little Hubpages clone, that reminds me of the early Hubpages days. This one you only need 250 words to get your articles though. It has a Google pagerank two, which is quite good for such a new site. It’s Alexa ranking in 128,574 at the time of posting, but is hugely popular in the US and has increased +1190% in traffic in the last three months and should continue to grow.

pinterest, marketing,Pinterest is one of the fastest growing sites around.

Why? It’s simple and addictive. You add a Pin It bookmarklet and then when you come across a cool picture on the net you pin it. These pins are shared on boards and can be viewed by millions of other pinners out there.

How can pinterest help your website?

Say you have a blog and you put a really cool picture on it. Pinterest can be the tipping point (Great Malcolm Gladwell book reference in there!) that sends a viral wave of traffic to your website.

Here is an example of what I am talking about. I added a quote I found from Facebook …

pinterest, traffic, backlinks,

Cool quote. What happened next surprised me. Someone liked it and repinned it. One of their friends must have thought it was pretty cool too and repinned it also. Then their friends pinned it and so on.

At the time of this post it has been repinned by 1,399 people and liked 292.

Imagine if this was an image on your website, maybe some decorative cupcakes or some mouth watering recipe. This could be a very easy way to get no cost traffic to your website or blog if used in the correct way.

So if you are not already on Pinterest, what are you waiting for? Your competition may already be there.

Doing quite a lot of SEO these days it is very hard to make the time to get out of the house. Have been working on some content about all sorts of bollards from removable bollards to solar bollards.

Managed to get out last weekend for a few drinks with mates and managed to mix a bit of business with pleasure. I now have access to a few people who have great copy writing skills!

I was able to quickly setup a website and drop in a newly created article from one of my copy writers and dadah! I now have a fresh website to create well written articles that link back to the clients website. The site made was called what are bollards? Which incidentally, gets 110,000 global searches in Google per month.

Kind of bizarre that this high competition Adwords keyphrase was still available in .com!

One thing I do love about my SEO gig is how absorbed you can get while doing a link building campaign. While walking in between the pubs of Melbourne on Friday night I was almost unaware of how many types of bollards are all around us, but would otherwise take no notice of. “Is that a top locking bollard…”, I hear myself mutter.

So after a night of drinking … and possibly one too many bollard related conversations it kind of clicked that there are some parts of my work that I should be able to outsource and keep my work to the same high standard.

Content! There are plenty of more talented content writers that I can get to focus on well written articles and then I can distribute the articles around the web.

This should free me up to take on more work or have a social life. But knowing me I will probably just take on more work!

This post is a follow up on the one I did for MIB -Melbourne business insurance brokers.

My last post focused on types of insurance and some SEO methods I was going to implement for this project.

The SEO has been quite successful, taking the top position for “Insurance Brokers Melbourne” and moving steadily up the rankings for the prized two – public liability insurance and professional indemnity insurance.

This will be an ongoing project, so there will be more posts to follow with some data captures to show how well the movement is progressing.

This week I have also built up some backlinking through more social bookmarking site. Some I have been using for years, some I have just discovered. Here are some awesome sites to check out – Digg, diigo, linkagogo, bibsonomy, signalwebsite, a1-webmarks. is especially cool, as it carries a pagerank of 6! The links are dofollow so do yourself a favor and get your website on it before the next Google pagerank update kicks in!

Plumbers Templestowe

Posted: August 26, 2011 in Backlinks, SEO

Today I am doing some basic SEO for a plumbing business located in the Templestowe area that services the following surrounding suburbs.

  1. Plumbers Templestowe
  2. Plumbers Ringwood
  3. Plumbers Park Orchards
  4. Plumbers Donvale
  5. Plumbers Mitcham

The first thing I do when a new client comes aboard is run my Market Samurai program to see where the site currently ranks in Google, Bing and Yahoo.

This site is in pretty good shape! Most of the on page SEO was done well in advance and ranks highly for these search terms.

All that needs to be done in the on page department is to upload a sitemap and submit it to the big three search engines. I also plan to setup a static RSS feed as I can then also submit the site to some of the many sites that love RSS feeds.

My job will mainly focus on the off page SEO, which will be articles and blog posts to build up the backlinks for this new site.

The beauty of this project is the head-start I have! Having previously done some work for another plumbing website (focusing on different suburbs) I have mountains of content that can be reworked to get some quick results on the board.

With a title as cool as this you would be thinking it is some new blockbuster movie … or some b-grade chick flick starring Jennifer Aniston.

Not so. These are completely random keywords for my latest SEO project. Whoever thought anyone could be as bold as to squeeze three seemingly unrelated words together and wrap them up in neat little package… I would.

Amazingly enough, one company produces all of these items (and much more), hence the one post / three key phases strategy I am going for.

  1. Bike Racks: You know those bike racks that find out the front of shops? Yeah, they make those!
  2. Barricades: They make a variety of various types of barricades and bollards, temporary fencing, you name it!
  3. Bus Shelters: One company makes all this stuff? You have got to be kidding! No, I was surprised myself.

So what’s on the cards for this project? Pretty light on-page SEO but massive off-page SEO. My plan is to build on the amount of backlinks the product pages have. This should ensure it will hold good positions in the big three search engines, Google, Yahoo and Bing.