Archive for the ‘Wordpress’ Category

Had a quite day.

Still managed to get a little bit done for my parents business. I have had it on my TO DO list for over a year now and since I am on my holiday’s I thought now was a good time to give them an online presence.

Nowa Nowa General Store

Nowa Nowa General Store - Courtesy of Google Streetview

I have started a WordPress website for the town they now live in, Nowa Nowa. Which I hope to fill with all sorts of useful information for visitors that they can cross promote with.

I also set up a few social media accounts such as Facebook, Twitter, YouTube and LinkedIn. I have also claimed the Fourquare listing and submitted the business details to Google Places.

I hope to claim the number one position for the search term Nowa Nowa, which currently doesn’t have much competition in the search engines.

With a title as cool as this you would be thinking it is some new blockbuster movie … or some b-grade chick flick starring Jennifer Aniston.

Not so. These are completely random keywords for my latest SEO project. Whoever thought anyone could be as bold as to squeeze three seemingly unrelated words together and wrap them up in neat little package… I would.

Amazingly enough, one company produces all of these items (and much more), hence the one post / three key phases strategy I am going for.

  1. Bike Racks: You know those bike racks that find out the front of shops? Yeah, they make those!
  2. Barricades: They make a variety of various types of barricades and bollards, temporary fencing, you name it!
  3. Bus Shelters: One company makes all this stuff? You have got to be kidding! No, I was surprised myself.

So what’s on the cards for this project? Pretty light on-page SEO but massive off-page SEO. My plan is to build on the amount of backlinks the product pages have. This should ensure it will hold good positions in the big three search engines, Google, Yahoo and Bing.

New Years Eve Melbourne Website

Posted: November 25, 2010 in Backlinks, SEO, Wordpress

Time is quickly running out to gain page one results for the New Years Eve Melbourne site, with only one our four of my key phrases getting page one result so far.

But I am a glass-half-full kind of guy, so this week am going to dabble in a bit of article marketing with sites I haven’t use in the past.

I already have New Years Eve in Melbourne on page one of Google Australia’s results. Currently ranked at number 7, but I must now focus on the other three words.

I just checked out the Google Keyword tool to see what I am up against.New Years Eve MelbourneTheir is not much difference in the keywords in the way of competition.

New Years Eve Melbourne

This key phrase, while it shares the same data as the “New Years Eve in Melbourne” phrase, lists this site much further down in it’s rankings. The reason? I have mainly hyper-linked backlinks using the “in” key phase. Will revisit some of the earlier work I have done and try to get more backlinks for this phrase also.

New Years Melbourne

This keyword gets twice as many searches as the previous one, yet has slightly less competition. My strategy for this one is to setup another keyword domain WordPress blog, such as: New years eve in Melbourne 2010. I will then use a crafty plugin I have found to set it to generate keyword related posts powered by Yahoo Answers.

Melbourne New Years

While the auto-blog should help this key phrase also. I will also be sure to backlink with heaps of dofollow social bookmarking sites to look into the long term success of this site.

While I may not get the desired results by next week. The site will be a powerful player for New Years Eve in Melbourne 2011!

As I have talked about in previous posts, I am doing a fair few mini-sites for a party planning company that operates in Melbourne and Brisbane.

Here are a few of them:

As you can see these are keyword domains, set up to rank highly over time for these exact keywords or variations of these keywords.

All sites link to my clients main Melbourne Venues and Brisbane Venues related sites to give strong back links to those sites for relevant keywords.

I use WordPress to set up all my mini-sites these days. Why?

  • It’s fast to install
  • Simple to learn
  • Built for SEO

There are thousands of great WordPress plugins that can be added to make the sites more feature rich, but the in-built features are what I like the best.

Being a popular …. or should I say, the most popular blogging platform. New posts are pinged and usually included in the search engines within minutes.

The post URLs can be set to be very search engine friendly.

Comments (with the exception of SPAM) can enhance the content of your site. For example, I could write a small blog post about New Years Melbourne and get 100+ comments that would introduce extra keywords to my site. It would also be favoured by the search engines, such as Google, for adding to the content. Google loves this!

So if you haven’t done so already, get yourself a:

  • Keyword domain name
  • Hosting (preferably with an IP in the country you are targeting for traffic)
  • Install WordPress
  • Get some back links

You can always add some Adsense or an affiliate program to make money from your hard word 😉