Posts Tagged ‘speed bumps’

Since the recent two Google updates – Panda and Penguin, many so called SEO guru’s have gotten themselves in trouble and had sites penalized by Google.

The main issue that some will find is their linking strategy. Keyword density was always talked about but that now extends to sites that link back to you. Too many links that use the same keyword or phrase is not natural, so if you find your traffic dipped since the 24th of April, you may have become victim to the penguin update.

This could be due to links submitted years ago! You may have taken up a deal to get 1,000+ plus backlinks to your site for an absolute bargain. It sounded to good to be true. Well, as you are now discovering, it was to good to be true.

So where to from here? What you need to now do is dilute your back-linking.

For example, if you have a URL that has been over submitted with the hyper-linked text “speed humps” you need to either do one of two things.

1) Try to source more relevant links using similar but alternative words. e.g. speed humps could be changed to something similar such as speed bumps.

2) Request site owner that link to you to remove or reword links. You can find the links from your Google Webmaster Tools and do a who is search to contact the owner.

A great tool for finding similar key phrases is Google’s own keyword tool. This will also benefit site owners that were not affected as you may find yourself getting traffic from more niched key phrases that you were not aware of.

If changing your linking strategy seems to be an impossible task, as Matt Cutts (head of Google’s quality search team) suggests, you could start over. A new site on a new domain then redirect all traffic from the old domain.

While this option would scare almost every site owner, if your business got most of it’s traffic through Google’s organic search before the penguin update, it could be the quickest way to get it back in there.